Mcdonald’s Healthier Happy Meals Essay

McDonald’s Happy Meals for children came under extreme scrutiny when parents, consumer-advocacy groups, and certain city councils deemed it to be inappropriate to lure children to such an unhealthy meal by including a free toy. In November 2011, the San Francisco city council decided to prohibit the addition of toys to meals that did not conform to specific nutritional values (Melnick, 2011). In July 2011 McDonald’s announced that they plan to provide their customers with a healthier option. In order to successfully make these changes McDonald’s hired a research group to conduct an extensive research and present them with a cost effective solution. The Research Questions The questions the company had to look into to resolve this issue was: * How can they make the meals for the children healthier while maintaining the convenience that fast food is known for? * How can they cut the calories from their existing meals? * How can they make healthy food desirable to children? * How can they keep these healthier options cost effective? * What would be the best marketing strategy to launch these healthier changes? The Hypothesis A hypothesis explores a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation (Merriam-Webster, 2013). In the exploration to raise a question and find an answer, the company has to face the question: how can they make the meals for the children healthier while maintaining the convenience that fast food is known for? Through the years McDonald’s has added a couple new features to their menu like a wider selection in desserts, a value menu, and select new refreshing healthier choices to their fast food chain. But the question now is, how can they further cut the calories from these meals? Yes, McDonald’s has gained a fine respect in the fast food industry for upgrading to healthier choices, but now the kids menu may need some revamping on their own. If the regular menu can provide healthier choice selections like salads, less than 400 calories, and weight watcher approved items, what can they do about happy meals? A solution to providing a healthier selection is to offer a more beneficial meal that kids can enjoy. Apple bags, celery sticks, carrots, reduced milk, baked instead of fried items and healthier meat. Those are just a couple of suggestions to an issue that is easy to solve. The main purpose is to change the world one step at a time, and healthier living for is the new road to take. The Variables Local societies are becoming more health conscience and looking for healthier options when going out to eat. Even though McDonald’s did not follow the popular approach by luring people in through the use of famous celebrities, people felt that offering toys with their Happy Meals were unacceptable. The variables in a research scenario are considered to be independent (IV) and dependent variables (DV). In this research scenario the independent variables are the food and the marketing strategy, while the amount of calories and interest of the children are the dependent variables. Many children were attracted to McDonald’s Happy Meals for the toy they got with it and this is what their marketing strategy revolved around. In April 2012, The Time’s released the article â€Å"Why we’re eating fewer happy meals†. The article’s main focus was McDonald’s use of toys with their Happy Meals and the use of a clown who â€Å"is hell-bent on the creepy mission of luring children into McDonald’s, where they’ll be fattened up and primed for a lifetime of regular fast-food dining visits† (Tuttle, 2012, p. 1). Along with improving their Happy Meals, McDonald’s has also changed their marketing strategy. They still offer the toys but it is no longer their main focal point. Instead they now show Ronald McDonald playing around, participating in healthy activities and proclaiming that a healthier life style is a lot of fun.

Hospitality Operation Management Essay

Executive Summary This report is based on the findings from Tripadvisor that aimed to examine theissues of in Bella Vista Hotel and Resort Langkawi and provided therecommendations for improving housekeeping management in the futureexpansion. The findings in this report are according to the comments fromguests who had been staying in Bella Vista Hotel and Resort previously and makethe judgments on those serious issues in this particular hotel. The studyconfirmed the existing of inappropriate hotel housekeeping operation andmanagement would strongly influence the image of hotel and lead this hoteltowards low revenue. This report discusses on four issues of Bella Vista Hoteland Resort which are room hygiene and cleanliness concerns, inappropriatemaintenance, bathroom and amenities as well as inconsistent manpowermanagement and other service. Because of the massive growth of travelers around the world, the guests‟ perception to the hotel rooms have been shifted differently compared the past. Hotel guests are looking forward a comfortableroom and proper hotel management when they are staying in particular hotel toincrease the satisfaction of guests. It is shown that the comments from hotelguests are effective means of evaluating the issues of Bella Vista Hotel andResort and the application of recommendations are highlighted. Introduction to assignment objectives Hospitality environment has always played a key role in the tourism and hotelculture. Lodging or Accommodation with service is the center of any hotel in theworld, but recently, it has been facing many problems. Society nowadays shiftsthe concerns from traditional style with high-class service and room amenities tothe flexibly modern way of saving money or budget oriented style due to thechanges of preferences, economic crisis and other external factors. Guestsbecome smarter and pickier when they choose the hotel to stay. The hotelsattempting to succeed have to forecast what the new trend is. And they alsoshould consider of combining two elements of luxury and budget in one coreproduct   room (Power, 2005).Malaysia is early named as one of the most popular tourist destinationsworldwide. With its significant hot spots, especially in island areas, tourists areincreasingly coming to Malaysia and enjoying their trip with affordable price.Langkawi islands (Malaysia) and its hotels serve a thousand of tourists annually,which means to sustain the quality and quantity, the hotels in this isolated islandput as much effort as possible. With the combination of the custom ers‟  expectation factors such as low rate and high quality in service, the frequency of guests‟ returns inclines tremendously in Langkawi. However, in an isolated area with many issues can be happened, and to solve the problems, it could beanalyzed critically and particularly.

Masculinity and Fight Club Movie Review Example | Topics and Well Written Essays - 1250 words

Masculinity and Fight Club - Movie Review Example Masculinity allows Palahniuk to unveil problems and weaknesses of pop culture and place a modern man in this new society. The main character, an unnamed narrator, suffers from depression and anxiety caused by poor job conditions and low salary. It assumes that a line of demarcation can be clearly drawn between tyranny and liberation, between inside and outside, and works to reify these binary oppositions. To some extend, fatally mortgaged to bourgeois individualism, it insists (like so many twelve-step programs) that one can obtain a cure by an act of will (which looks to me far more like an act of repression). Thesis The theme of masculinity helps the author to depict the culture of violence, cruelty and oppression created by pop culture and its values. For as the narrative makes clear, the sexual identity is finally revealed to be fictive, which is to say, strictly relational and dependent upon the roles assigned the participants by a particular scenario. The narrator describes his state as: "This week the insomnia is back. Insomnia, and now the whole world figures to stop by and take a dump on my grave "(Palahniuk 1999, p. 88). In becoming a spectacle, "another man," the main character accedes to the new economy of desire that insists on the unique nature of identities. It also bears witness to the vexed relation between the political and the sexual in American culture and the fact that queer identities at once disrupt the binary opposition between the public and the private and reinforce the belief that the private is the central determining feature, not just of subjectivity, but of the social as well (Connell, 2005). The symbol of the fight club is the main image of masculinity which reflects a true nature of human relations and social values. The rules of the Fight Club are described as: "The first rule of fight club is you don't talk about fight club. The second rule of fight club is you don't talk about fight club" (Palahniuk 1999, p. 87). According to the logic of identification, the male subject, as Palahniuk so clearly suggests, can be defined as identifies with and is possessed by '"an other". For as a subject, the narrator is always split into a masculine-and sadistic-half that delights in displaying his prowess and his marksmanship, and a feminine-and masochistic-half that delights in being used as a target. His project, as man and as writer, is to master the femininity that constantly gets in his way, the femininity at which he aims and does not aim, to write his way "out." Similar to the narrator, other characters are also involved in masculine culture and cannot avoid its impact and social significance. Tyler Durden and Robert "Bob" Paulson reflect masculinity and become a part of mass culture. For Tyler Durden, among all the ostensibly revolutionary projects, none is more important than their subversion of the differences between the public and the private spheres. The new settlement, especially under the terms of the domestic revival, works to

Dissertation- Introduction and theoretical background Essay

Dissertation- Introduction and theoretical background - Essay Example a 228-home tower block, an exemplary innovation which satisfies the Energy Efficient Building requirements; also exhibiting values of sustainability like ensuring the well being of its inhabitants, signifying usability and appropriation of space (BNPParibas, 2012). High-rise tower blocks were made possible as living systems with the advent of the elevator (Princeton, 2012). A Tower Block or a High-Rise is a tall multi-story building or structure used for residential or official purposes, occasionally also referred to as an MDU, Multi Dwelling Unit (Princeton, 2012). They offer not only accommodation but also consist of offices, shops and other community based needs. Tower blocks are becoming a distinguished accommodation solution in the highly populated cities around the world, as they provide technical and economical advantages in urban settings with high density population (Price & Myers, 2012). High-rise towers provide dwelling for more people than solitary homes, while occupying less space and can specially be resourceful in communities with single unit families/couples. High rise tower blocks have been a part of urban high population solution for a long time. Its traces are found through history; in major cities like ancient Rome along with other large cities of the empire; to the Roman Egypt which consisted of up to seven stories buildings; to the Arabian Egypt which had buildings to house hundreds of people in number (Princeton, 2012). The concept of the tower block has been evolving with the ages as people evolve as a society. Where there are those who advocate the residential high rise tower blocks as a solution to the dense cities of the modern times; others tend to view it as an unsuitable solution for the modern city with no pedestrian presence, density, and movement, thus bearing no resemblance with the concept of a traditional city (Pagliardini, Porta & Salingaros, 2008). Traditional cities are known for their hustle and bustle, and the

Economics slp module 02 Essay Example | Topics and Well Written Essays - 500 words

Economics slp module 02 - Essay Example As the trend for going â€Å"Green† is on the rise globally, the demand for organic foods which are environmentally friendly, healthier and more nutritious than other grown foods is also growing rapidly. The official figures say that organic markets are increasing by about 20% per annum as compared to 2% to 4% in the non organic market1. The supply of organic milk is very hard to cope at the moment. This is because dairy farms have to follow extremely careful practices on providing their cows with the right environment and not over-milk them. Organic means natural, this is why cows have to be treated in the most natural way possible. Wal-Mart therefore lay down strict guidelines for its organic milk producer Aurora, to meet. Being Wal-Mart, the whole procedure had to be big as well, so Aurora is currently using 3500 cows for its organic milk production. The cows are given a break when they are not lactating, which is about three to four months a year. Apart from this, the cows are also given a huge field to roam around in and graze in grass like they would naturally do. This 3500 figure might not look big enough for most dairy farms, but for organic milk production this is a huge number of cows to handle. This is why the company tripled its size of grazing fields since the start of production. Naturally, Wal-Mart has since encountered many criticisms from its competitors. The biggest is Whole Foods. This is the current biggest organic food supplier in the market. The market reputation of Wal-Mart has been slightly affected by these criticisms because when some competitor firms like Whole Foods and Organic Valley examined the procedures and facilities at the diary farm they dubbed them â€Å"unacceptable†. However, since then Wal-Mart has their dairy farms examined by independent inspectors and gotten a satisfactory result. This has made the market position of Wal-Mart a little stringer in the organic

Pleas read the artical and answer qestion 5 with 6 steps. the answers Essay

Pleas read the artical and answer qestion 5 with 6 steps. the answers should be short and to the point - Essay Example The school is allowed to removal of the IDEA, Section 504, and ADA claims because the parents did not exhaust administrative remedies under IDEA. One issue raised by the trial court is that the exhaustion requirements of the IDEA applied in equal measure to the other claims since the Section 504 and ADA claims are associated with injuries that could be sought redress to under the IDEA. The issue put forward by the parents is that their complaint was with the refusal of the school to provide Section 504 services, to which the court noted that â€Å"a parent may not circumvent the administrative procedures of IDEA by voluntarily revoking approval under IDEA, and afterwards recast their complaints under Section 504 and the ADA. The trial court’s decision was that the parent are not capable of revoking assent to services under IDEA, and then proceed to demand that the school make available Section 504 services instead. Therefore, the school was not under any legal obligation to provide services. The reasoning behind this decision was influenced by a citation from a Letter of McKethan issued by OCR. By refusing services developed under IDEA, the parents effectively rejected services under Section 504. Hence, the revocation of services by the parents under IDEA was equivalent to revocation under Section 504 and the

Should Prostitution Be Legalized Essay Example | Topics and Well Written Essays - 500 words

Should Prostitution Be Legalized - Essay Example In the contemporary society, sex work regulation occurs within a broader cultural shift towards a society that is sexually permissive. However, the liberalization of people’s attitudes towards sexual behaviors that were once considered too deviant behavior is taking place currently. Non-monogamous sex is common in the society that it is becoming an expectation in modern society. Even the people who oppose legalization of prostitution have noted that casual sexual relationships do not carry the sanctions of social morality of the past generation. Despite the liberalization of the society’s attitudes towards commercial sex, prostitution is still highly stigmatized. In a different point of view, sexual commerce qualifies as work in the society. It involves human agency, and it may be potentially empowering for workers. On the other hand, a small minority of sex workers have reported oppression, exploitation, and abuse. Theorists suggest legalization of prostitution will fu rther plunge problems in difficult situations. Currently, the problems faced by the sex works are a life after prostitution. To most them, prostitution is short-term work; it is a job that they are in it to solve their immediate problems and not a long-term solution. Therefore, they see no point in legalizing it since they believe girls are wasting their time in it. In addition to wasting time, it acts as a tool through which infections are spread yet the government is spending much in trying to treat and curb the spread of sexually transmitted infections. Other pundits argue that, prostitution should be viewed in a broader picture and wider perspective. They argue that modern prostitution is conducted without rules, and this is why infections are spreading at a higher rate. They argue that, if commercial sex can be legalized then the government can work with the workers in ensuring they practice proper and safe sex during their work. This means that the rate of infection transmissi on from individual to individuals will undergo reduction. In addition to reducing infection, commercial sex is just like any other work hence its contribution in commerce cannot be underestimated. This field employs several numbers of women and hence contributes to the creation of employment opportunities for women who otherwise would be idling without jobs and sources of income.